About kala
Helping US-based startups and SMBs build stronger teams by finding no more, no less than the right people for tech, product, and marketing roles worldwide.
About the hiring company
They are a Portland-based digital marketing agency. The team works remotely, and they believe in building a healthy work-life balance while helping purpose-driven organizations grow through digital marketing.
We’re looking for a Senior Paid Media Digital Strategist to lead paid media strategy, execution, and optimization across a portfolio of client accounts.
👀About the role
You’ll take ownership of 10–15 client accounts, managing monthly advertising budgets ranging from $1,000 to $50,000 per account.
The primary focus is Google Ads (approximately 80%), followed by Meta Ads (10%) and other platforms, including Microsoft/Bing Ads, LinkedIn, and Pinterest (10%).
This is a hands-on role combining campaign execution, performance analysis, client communication, and mentorship of junior team members.
👉 Responsibilities
- Own paid media strategy and execution across 10–15 client accounts, including complex and high-value accounts.
- Plan, launch, manage, and optimize campaigns across Google Ads, Meta, Microsoft/Bing Ads, LinkedIn, and other relevant platforms.
- Manage monthly advertising budgets ranging from $1K to $50K per account.
- Handle day-to-day campaign optimization, including bidding, budget allocation, audience targeting, ad copy, creative testing, and landing page performance.
- Set up new advertising accounts and implement conversion tracking, including pixels, events, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
- Analyze campaign performance, identify opportunities, and make data-driven recommendations to improve results.
- Prepare weekly and monthly performance reports, translating data into clear insights and actionable next steps.
- Communicate directly with clients to present results, discuss strategies, and align campaigns with business goals.
- Stay current with paid media trends, platform updates, and emerging opportunities.
- Mentor junior strategists and analysts, provide feedback, and support the broader paid media team.
- Collaborate with internal teams on campaign execution, account strategy, and process improvements.
👉 Requirements
- +5 years of hands-on PPC/paid media experience, ideally in a digital marketing agency.
- Strong expertise in Google Ads, including campaign creation, management, optimization, and performance analysis.
- Experience managing multiple client accounts and advertising budgets simultaneously.
- Working knowledge of Meta Ads and other platforms such as Microsoft/Bing Ads, LinkedIn, or Pinterest.
- Strong experience with Google Analytics 4, Google Tag Manager, and conversion tracking implementation and troubleshooting.
- Proven ability to independently manage and grow paid media accounts.
- Strong analytical skills and ability to translate performance data into actionable strategies.
- Experience communicating directly with clients and presenting results.
- Ability to manage priorities, work independently, and collaborate with a remote team.
- Experience mentoring or supporting junior team members.
🍿About the process
- Intro call with the kala team.
- Interview with the hiring manager.
- Paid media exercise.
- Final interview with the team.
- Offer stage.
💜Compensation & Benefits
- Full-time contractor
- Location: 100% remote, with working hours aligned to Pacific Time.
- Time off: Generous paid time off policy, paid holidays, and additional time off for volunteering.
- Professional development: Annual allowance for learning and career growth.
- Remote work support: Monthly internet and coworking stipends.
- Performance bonuses: Potential bonuses based on individual and company performance.
- Work environment: Flexible schedule, collaborative team, and a strong focus on work-life balance.