About kala
Helping US-based startups and SMBs build stronger teams by finding no more, no less than the right people for tech, product, and marketing roles worldwide.
About the hiring company
They are a Portland-based digital marketing agency helping dental practices across the US grow through paid media, SEO, and digital strategy.
They work primarily with independent and multi-location dental practices, combining industry knowledge with performance marketing to generate qualified patient leads and support practice growth.
👀About the role
They are looking for a Paid Media Strategist to manage a portfolio of dental clients and own their paid acquisition strategy.
The role is focused primarily on Google Ads (70%) and Meta Ads (30%), covering everything from campaign strategy and execution to optimization and reporting.
👉 Responsibilities
- Manage 15–30 paid media accounts across Google Ads and Meta.
- Own campaign setup, optimization, testing, and ongoing performance.
- Manage monthly ad budgets ranging from $2K–$20K per client.
- Monitor lead volume, CPL, conversion rates, and other key performance metrics.
- Optimize keywords, audiences, bidding strategies, budgets, and campaign structure.
- Identify underperforming accounts and prioritize opportunities for improvement.
- Ensure conversion tracking and campaign data are accurate.
- Communicate performance, insights, and recommendations to clients.
👉 Requirements
- 3+ years of hands-on paid media experience, ideally within an agency.
- Advanced Google Ads experience, particularly Search and lead-generation campaigns.
- Hands-on experience with Meta Ads.
- Experience managing 15+ client accounts simultaneously.
- Experience managing monthly ad budgets from $2K–$20K+.
- Strong understanding of lead generation, GA4, and conversion tracking.
- Strong organization and ability to prioritize across multiple accounts.
- Experience with dental, healthcare, or another niche/local service industry is a plus.
🍿About the process
- Intro call with the kala team.
- Interview with the hiring manager.
- Paid media exercise.
- Final interview with the team.
- Offer stage.
💜Compensation & Benefits
- $70K–$80K base salary + performance bonus.
- Health, dental, and vision insurance.
- 401(k) with company match.
- Paid time off.
- Hybrid work environment in Portland, Oregon.