Welcome to our journey with 4V Services. Faced with the challenge of growing their team across both technical and commercial roles, we worked side by side to define what the right fit would look like. From a Fullstack Developer to a UI Lead and finally a BDR, each role brought different needs and expectations. Along the way, we refined the process, balanced technical stack requirements with growth potential, and aligned closely on what success would mean.

🤝 ​Our Partner

4V Services is a Progress MarkLogic and Semaphore partner, helping enterprises unlock the value of their data. With over 20 years of experience, they provide solutions that combine a multi-model search engine, semantic AI, and enterprise-grade security.

Founded in 2018 by Dave and Dawn Cassel, the company has grown by supporting clients with specialized data solutions and consultancy projects, always focused on building trusted partnerships

kala talent has become our go/to partner when we are looking to expand our team. they are efficient, Friendly, cost effective and provide high Quality candidates

David Cassel – Founder & CTO 4V Services

🚀 ​The Challenge

4V Services needed to expand their team with both technical and non-technical roles: first a Fullstack Developer, then a UI Lead, and later a Sales Representative (BDR).

Because of their specific and niche technology stack, the priority wasn’t finding someone who already knew it, but someone who could adapt and learn it quickly, since this tech is at the core of their business. The challenge was balancing technical ability with openness to learn and align with their growth plans.

When hiring the BDR, the question was whether to bring in an agency or hire internally. After weighing the impact, they chose to hire internally knowing it might take longer to ramp up, but that in the medium and long term, this strategy would give them stronger alignment, ownership, and results.

🚀 ​The Solution

We designed the process with the tech stack as a foundation, but not the only factor. We focused on two things:

• Background in similar companies → candidates who had worked in consultancies or with enterprise data solutions. This made their ramp-up faster and integration smoother.
• Expectations alignment → instead of only asking what stack they already knew, we explored what they wanted to learn, the challenges they were looking for, and how they envisioned growing with the technical stack and projects at 4V.

For the BDR, we targeted candidates with full-cycle sales experience who had the personality and drive to not only generate leads, but also build processes, bring solutions, and take initiative

🚀 ​Results

• 3 hires made: Fullstack Developer, UI Lead, and BDR
• Candidates came from consultancy and enterprise backgrounds, ensuring smoother onboarding and better long-term alignment
• Decision to hire the BDR internally gave the company a stronger sales foundation for medium- and long-term growth

📌 3 roles filled Fullstack Developer, UI Lead, BDR
📌 46% salary savings compared to US market rates
📌 2x faster process than managing searches internally

We’ve sometimes used LinkedIn job postings instead of working with a recruiter. Whenever we do, we’re flooded with candidates, few of whom have the qualifications we’re looking for. Aye and her team make the process much easier!