About kala
Helping US-based startups and SMBs build stronger teams by finding no more, no less than the right people remotely for tech, product, and marketing roles worldwide.
About the hiring company
Our client is building software that makes responsible, automated decisions for every participant in the international supply chain.
👀About the role
We’re looking for a Growth Marketing Manager to drive demand, customer acquisition, and revenue growth for a B2B SaaS company. This role combines growth marketing with elements of product marketing, working across acquisition, messaging, campaigns, and go-to-market initiatives.
👉 Responsibilities
Develop and execute growth marketing strategies across key acquisition channels
Own campaigns from planning through execution, measurement, and optimization
Manage and optimize paid, organic, email, content, and other demand generation channels
Analyze the marketing funnel and identify opportunities to improve conversion and pipeline
Develop and test messaging, positioning, and value propositions for different audiences
Support product launches and go-to-market initiatives
Create sales enablement materials and content in partnership with sales and product
Conduct customer and market research to inform marketing strategy and messaging
Run experiments across channels, audiences, messaging, and creative
Track and report on key marketing and business metrics
Work closely with sales, product, and leadership to align marketing efforts with company goals
👉 Requirements
- 3+ years of experience in growth marketing, demand generation, product marketing, or a related role
- Experience in B2B SaaS
- Proven ability to drive measurable acquisition, engagement, or pipeline growth
- Strong understanding of B2B marketing funnels and demand generation
- Experience with paid acquisition, email, content, and other digital marketing channels
- Experience developing positioning, messaging, and go-to-market materials
- Strong analytical skills and comfort working with marketing and business metrics
- Experience with tools such as HubSpot, Salesforce, Google Analytics, or similar platforms
- Strong written and verbal communication skills
- Highly organized, hands-on, and comfortable working in a fast-moving environment
Interview process:
-This is an on-site opportunity in the US. Reach out to trinity@kala-talent.com to discuss this role.